Winning with Leslie A Monthly Newsletter Twitter leslielgroene Linkid lesliegroene
Leslie Groene Website Homepage January 2022, Vol. 198


Here are some interesting stats and tips for your sales journey in 2022!

1 - On the phone, tone is 86% of our communication. Words we use are only 14% of our communication. (ContactPoint)

2 - 70% of people make purchasing decisions to solve problems. 30% make decisions to gain something. (Impact Communications)

3 - 78% of decision makers polled have taken an appointment or attended an event that came from an email or cold call. (DiscoverOrg)

4 - 44% of salespeople give up after one follow-up. (Scripted)

5 - The best times to email prospects are 8am and 3pm. (GetResponse)

6 - The average sales person only makes 2 attempts to reach a prospect. (Sirius Decisions)

7 - 93% of converted leads are contacted by the 6th call attempt. (Velocify)

8 - If you follow up with web leads within 5 minutes, you’re 9 times more likely to convert them. (

9 - In a typical firm with 100-500 employees, an average of 7 people is involved in most buying decision. (Gartner Group)

10 - After a presentation, 63% of attendees remember stories. Only 5% remember statistics. (Dan & Chip Heath)

11 - Visuals are processed 60,000x faster in the brain than text. (Mammalian Studios)

12 - Tuesday emails have the highest open rate compared to other weekdays. (Experian)

13 - An average buyer gets 100+ emails a day, opens just 23%, and clicks on just 2% of them. (Tellwise)

14 - 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. (ContactMonkey)

15 - In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. (TeleNet and Ovation Sales Group)

16 - The top salespeople use LinkedIn at least 8 hours per week. (The Sales Management Association)

17 - 80% of calls go to voicemail, and 90% of first-time voicemails are never returned. (RingLead)

18 - The best time to cold call is 4pm – 5pm. The second-best time is 8am – 10am. The worst times are 11am and 2pm. (InsideSales)

19 - The best days to call are Wednesdays and Thursdays from 6:45 to 9 a.m. and 4 to 6 p.m. (RingDNA)

20 - 91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. (Dale Carnegie)

21 - 73% of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more often. (Aberdeen)

22 - 40% of businesses did not meet revenue targets in 2020. (SalesHacker)

23 - 25% of sales reps believe they have not received enough sales training. (Dale Carnegie)

24 - 68% of B2B customers are lost because of indifference, not mistakes. (Contact Monkey)

25 - 35% of people decide whether to open an email based on the subject line alone. (Velocity)