Leslie quoted in the January 15th Edition of the Washington Post

January 26, 2010

APAOC January Monthly meeting

New Decade. New Strategies

Come to our January APAOC meeting to learn how contemporary marketing communications plans are structured. Leslie Groene leads our panel of experienced marketers in a candid discussion of what's REALLY happening with the new online marketing tools, and how to manage them.  

Join us on Tuesday, January 26th at 6 pm and. . .

• Learn how contemporary marketing communications plans are structured
• Find out what the nuts and bolts are in putting together a production time line before a new media project can be deployed
• Discover who the key players are, their credentials and qualifications
• Understand why certain communication channels are selected and why

January 19, 2010

APALA January Monthly meeting

Print For Design, or Designed For Print?
Managing the Total Cost of Project Ownership

Clients and Management are always looking for ways to cut the costs of doing business, and print is always a target for budget cuts. Meanwhile, the print production team needs to get the project printed on time, within budget and often with this pressure to continually cut the costs related to print.

What the production manager knows is that the cost of the printed material is actually small compared to the total cost associated with the item. Total Cost of Ownership (TCO) includes many elements that are not readily calculated, from the cost of design and project management to the cost of keeping an item in inventory. Often the gap between what management sees as a "no brainer" has the production team scratching their heads.

Enter a group of experts who must decipher and apply the correct formulas to enable the best possible printed outcome. The APALA January meeting will host a panel of people who deal with this reality every day, from various perspectives such as paper choices, premedia and proofing strategies, inventory solutions and of course incorporating the right production techniques. These people will be sharing from their experience the tricks of today's trade in keeping the TCO within reason.

Join Leslie Groene as she moderates panelists including Nan Faessler, Business Development Director at xpedx. Libby Syth, Manager of Business Services at the Capital Group Companies and Andrew Lee, Account Executive at LAgraphico.

Date:
Tuesday, January 19, 2010

Time:
6:00 p.m. - 7:15 p.m. - hors d'oeuvres, no-host bar
7:15 p.m. - Program

Where:
Downtown Independent Theater
251 S. Main Street, Los Angeles, CA 90012
(Near the LA Times building and new Police Station)

Parking:
Paid parking lot for $9 north of theater is available as well as street parking.

Cost:
Reservations due by Friday, January 15, 2010
$35 Members prepaid ($45 at the door)
$45 Non-members prepaid ($55 at the door)
(Visa, MasterCard & Amex)

Register Online
Download Flyer