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I consider myself fortunate to be working for a company that would provide its sales people with a sales coach. Most people in our industry would agree that this duty would fall under the responsibilities of a sales manager and should probably be their primary role. However, it has been my experience that even the best sales managers rarely get around to doing true coaching. Their time is typically consumed by administrative responsibilities, hiring and firing, as well as trouble shooting problems on work that has already been sold. Here at Penn Lithographics things are no different except for the fact that our management team hired a consultant named Leslie Groene to facilitate this process.
I first met Leslie in February of 2001. At that time my annual sales were at the two million dollar mark. I had concerns that my top client, who was responsible for 60% of my business, was experiencing legal problems which ultimately resulted in their business closing. Leslie listened to my concerns and was able to redirect my efforts by using time management and goal setting techniques.
Leslie encouraged me to prospect for new business but showed me how simple it was to make warm calls instead of cold ones. She kept my attitude positive and was able to focus my efforts on things I could control. Through a combination of new business and increased penetration of existing business we were able to replace my largest account with a stronger and more diverse base. This was done with only one hour a week of coaching and the benefits were realized without ever having a dip in sales.
I currently work with Leslie on more of a maintenance program. We meet weekly for quick questions and monthly for more intense strategizing sessions. Even in this tough economy we are experiencing, my sales have continued to increase. My projected sales for 2004 are on course to be $3,800,000 after eleven months. This represents a 90% increase over my volume from three years ago. I attribute this largely to the positive, professional direction and encouragement I receive through coaching.
Sincerely,
John Collins Account Executive
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