A couple of weeks ago, I went to a high end store to purchase a product and arrived a few minutes before it opened. The store signage indicated that it opened at 11:00am and as we waited out front I noticed that there was a company meeting being conducted inside. Well, as we waited outside with a couple more customers, they continued the meeting for another 5 minutes well past the posted opening time at which point we left to purchase our item from a competitor. This has also happened to me at a large national bank where I waited at the door past their posted opening time while they conducted an internal meeting. In both instances the employees inside could readily see that there were customers waiting outside.
I think you get my point....As sales/business professionals:
- Are you "open" when your customers need you and want to buy something from you?
- Are you more focused on the process than the customers needs?
- Is your company more internally focused than externally focused?
- Are you managing your business in non-selling time so as to maximized your time for your customer?
Think about these concepts so that you can make your client expectations of you and your company a reality!
94. Knowing when to say "enough is enough."
Sometimes, we decide to pursue a dream or career that
just is not right for us. Perhaps, we have imagined that
we will become the next "American Idol" or "Star Search"
champion. This goal or dream is already a longshot just
because of all of the other competitors who see themselves
in this featured role! However, it will become "the
impossible dream" if we can't sing very well!
This can be the case with salespersons as well.
Sometimes, no matter how badly an individual appears to
"want it," the truth is he or she is really not cut out for
our profession. Perhaps, the individual is just too conscientious
and is always looking for the perfect property or
transaction that rarely comes along. Perhaps, the individual
is just not a "people person" and can't relate to most
buyers, sellers or clients?
Perhaps, this individual is pursuing a sales career or some
other career that really does not suit the individual's personality
or strengths because his or her role model was in
sales or the given career? Before you decide to "reach for
the stars," do your homework and really find out what
will be required of you to succeed in your endeavor.
As I mentioned in the previous focus point, it probably is
a good idea to complete your education before you gamble
on fate and "go for your dream". Also, it may be a
good idea to incorporate Tom's 80/20 rule to some degree
so that you can improve your odds for ultimate success.
Tom spends 80% of his time focused on his normal "meat
and potatoes" business affairs and marketing practice
with his clients and 20% on more speculative projects
and ventures that have a higher degree of financial return
if successful.
As a result, Tom safely maintains his profit stream so that
he can meet all of his obligations but also he is able to
provide his firm with the opportunity to greatly enhance
its bottom line if one or more of the more speculative
ventures is a success.
If you take the time to study most of the successful actors
and recording artists in our society, you will learn that
many had to deal with failure in the beginning phases of
their careers. However, the successful ones persisted and
made the changes and adjustments that were required
and stayed in the business!
I hope that many of the concepts that we have discussed
previously are now resonating with you!
Selling Really Needs Back-to-Basics Strategy in September's issue of PIA's The Magazine
GroeneConsulting.com/blog
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