Groene Consulting

Upcoming Training Class: We Must ALL Be Sales People in the Present Business Environment

Saturday, January 29, 2011

Continental Breakfast and Registration: 8:30 am Meeting: 9:00 am – 11:00 a.m.

Business Team 2293 West 190th Street Torrance, CA

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A panel of peers and industry experts, with working knowledge of the challenges facing our businesses today, will share activities and programs that are working for them and other small businesses in this difficult economy. Attend the meeting and discover what the panelists, and those that wish to share, have implemented including selling activities or programs that have or have not worked for them. The panel will address different ways to market your business and develop a business plan that includes mailings, web site enhancement, sales calls, networking activities, and goggling ideas and techniques. The meeting will introduce concepts in selling and marketing that are not traditional to our small businesses.

John Eckeard, President, Integrity Press and the President of CABP will moderate a panel that includes Michael Druyen, CEO, Certified Printers; Leslie Groene, Groene Consulting; and Nancy DeDiemar, President, Printing Resources of Southern California.

Don’t Miss out on this timely and important meeting…register today!


Advertising Production Association of Los Angeles (APALA), Advertising Production Association of Orange County (APAOC) and Printing Industries Association, Inc. of Southern California (PIASC) invite you to a spectacular event at the Bonaventure Hotel in downtown L.A. on April 27, 2010.

Date: Tuesday, April 27, 2010

Time: 6:00 p.m. – 9:00 p.m.

Westin Bonaventure Hotel

404 S. Figueroa Street, Los Angles, CA 90071

Parking: $10.00 self-parking, after 5:00 p.m. $16.00 valet parking, after 5:00 p.m.

Room: Pasadena Room

PrintSC will be a full-day event beginning with lunch and the PIASC Print Excellence Awards Program, that includes an awards presentation where the top printing companies receive awards for their very best work produced in 2009. Linda Bishop, Business Development Manager, of Kodak Graphic Communications, will be the keynote speaker. The afternoon’s agenda will four different seminars/workshops designed for Production Managers, Project Managers, Art Directors, Graphic Designers, and Marketing Executives. Subjects are as follows: How to Select a Vendor for Web-enabled Printing, The Mailing Game: How to Maximize the Effectiveness of Your Mailing Piece, Integrated Marketing Companies Using Personalized URLs and Sustainability…Understanding its Impact On Our Industry.

The day will wrap up with the Vendor Showcase where participants can roam the aisles and catch up with all the latest technology and gather samples from our many exhibitors. Come join us whether it is for the entire day or part of the day and network with friends and colleagues,find a new vendor and grow your knowledge all in one day. PrintSC is the place to be!

If you have any questions or need additional information, please feel free to call the APALA office at 818/558-7148.