Groene Consulting

Upcoming Training Class: We Must ALL Be Sales People in the Present Business Environment

Saturday, January 29, 2011

Continental Breakfast and Registration: 8:30 am Meeting: 9:00 am – 11:00 a.m.

Business Team 2293 West 190th Street Torrance, CA

Download Registration Form?

A panel of peers and industry experts, with working knowledge of the challenges facing our businesses today, will share activities and programs that are working for them and other small businesses in this difficult economy. Attend the meeting and discover what the panelists, and those that wish to share, have implemented including selling activities or programs that have or have not worked for them. The panel will address different ways to market your business and develop a business plan that includes mailings, web site enhancement, sales calls, networking activities, and goggling ideas and techniques. The meeting will introduce concepts in selling and marketing that are not traditional to our small businesses.

John Eckeard, President, Integrity Press and the President of CABP will moderate a panel that includes Michael Druyen, CEO, Certified Printers; Leslie Groene, Groene Consulting; and Nancy DeDiemar, President, Printing Resources of Southern California.

Don’t Miss out on this timely and important meeting…register today!

December Newsletter: Favorite Dish; College Degree; Secure Retirement; Fitness Goal; Family Trip to Europe; and Having a Successful Company!

Over the years, I have come across owners, sales managers, and sales representatives that do not value or understand the importance of a goal or plan. We create a goal every time we decide to do anything that is more than impulsive such as the examples listed above. These small and some larger, life changing goals ALL require a plan, some plans are a 4 year plan as in college or 10 minutes of writing down the ingredients to our favorite dish.

Focus Point # 95. Overcoming the bumps in the road.

Read the full newsletter

November Newsletter: What Time Do You Open for Business?

A couple of weeks ago, I went to a high end store to purchase a product and arrived a few minutes before it opened. The store signage indicated that it opened at 11:00am and as we waited out front I noticed that there was a company meeting being conducted inside. Well, as we waited outside with a couple more customers, they continued the meeting for another 5 minutes well past the posted opening time at which point we left to purchase our item from a competitor. This has also happened to me at a large national bank where I waited at the door past their posted opening time while they conducted an internal meeting. In both instances the employees inside could readily see that there were customers waiting outside.

Focus Point #94: Knowing when to say “enough is enough.”

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October Newsletter: Passion – a strong liking or enthusiasm for a subject or activity

So many times I meet sales people who have so many great qualities: product knowledge, organizational skills, great people skills, but they do not possess enough passion to be really successful.

Focus Point #93:  Translating your passion into your occupation.

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Selling Really Needs Back-to-Basics Strategy

Leslie’s article “Selling Really Needs Back-to-Basics Strategy” appeared in the September issue of Printing Industries of America: The Magazine.

Read the article

September Newsletter: Are You Ready to Go "Back to School?"

This newsletter includes:

Are You Ready to Go “Back to School?” Summer is winding down and as the kids prepare to go back to school they are focused on which classes to take and how these classes fit into their goals so that they can move on to the next level or grade. Most of these goals or stages are determined by parents, administrators or other school professionals so the kids have much of there schooling journey laid out for them even though they have choices within the overall plan.

Focus Point 92. Give your coach your total “buy in”.

Read the full newsletter at:

http://www.groeneconsulting.com/Newsletter/2010.09/

APALA Stars Shine Bright on Award Night

The 2010 APALA Achievement Awards Banquet was held on May 21st at the Downtown Bonaventure Hotel, and attendees celebrated a new slate of winners while honoring last year’s achievers, lifelong veterans and a new award for a new generation of production managers.

Jeff Thompson presented the President’s Award for 2010 to Leslie Groene of Groene Consulting.

Read the APALA Newletter to read more about the event and to view photos from the evening.

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